Product Positioning Strategy: Definition, Examples And Types
When marketing a product or service, it’s incredibly important for it to be positioned in a manner that’s strategically beneficial…
February 12, 2022 | 5 mins read
When marketing a product or service, it’s incredibly important for it to be positioned in a manner that’s strategically beneficial for an organization. There’s a whole process behind a product positioning strategy. Read on to know the details of this process. Let us first begin by deciphering the meaning of the term product positioning.
Product positioning is a strategic marketing exercise wherein a parent organization communicates how the end-customer should think and feel about a particular product. This process decides how the product or service will fit into the marketplace and how it’ll be better than the available alternatives.
The purpose is to articulate how the product seeks to uniquely solve a recurring problem faced by the customer. Through messaging, the organization tries to nurture a brand image for the product that will help enhance the product value, going beyond features and functionality.
By repeating the product’s benefits to a potential customer, you enhance the perceived value of the product or service. Most often, organizations use communication channels, pricing and product quality to stand out and remain recognizable. Using product positioning strategy examples makes it easier to articulate the crux of the concept to the audience.
In this article we’ve mentioned product positioning strategies with examples, as well as the different types of product positioning strategies. With the help of product positioning strategy with examples, we seek to make this concept clearer for the readers.
There are only very few products that appeal to everyone. In line with this view, if an organization creates a marketing story that seeks to sell to everyone, it probably won’t resonate with anyone.
In fact, product teams need to understand their customer segment, and their messaging has to specifically resonate with this segment. This is where product positioning becomes tremendously important for organizations.
For instance, if you’re marketing clothing to upmarket customers, you need to steer clear of positioning the product as affordable. Therefore, creating messaging that highly resonates with specific customer segments forms the core of product positioning.
The way customers perceive your brand is crucial to sales performance, the success of the business and the eventual profit the organization earns. This makes it important for products to be showcased as per the value it deserves in the market. These are the steps that need to be followed:
This section enumerating steps in product positioning strategy employs product positioning strategies with examples and types of product positioning strategies. Product positioning strategies with examples better outline product positioning to the readers.
While organizations take a lot of time in product development, only select organizations think about making the customers perceive their product a certain way. There are various types of product positioning. Read on to know more about them and product positioning strategy examples:
These were some useful examples of positioning strategies.
We hope this article has given you definite insights about product positioning and why it’s important while launching a product into the market. Harappa’s Select A Strategy pathway will guide you on how to constructively brand yourself. This pathway will also help you learn techniques that would make it easier for you to make your presence felt in the workplace.