PERSONAL BRAND-BUILDING

Once branding was reserved for businesses. Today, professional success is built on strong personal branding that tells everyone who you are and what you stand for, even without you opening your mouth. Consider the case of Akshay Kumar, who has curated an image for himself as a socially-conscious actor who believes in clean living and patriotic thinking. Films and ads pour into his lap because of that image.

Creating your own brand helps you stand out in the minds of people as a distinctive individual. You gain credibility and recognition for your skills and expertise, widen your network of connections, and tap into new opportunities. Amazon founder Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” Here’s your chance to shape what they say.