Tell, don’t sell, they say. Nobody likes a hard sell, but pitch it like a story and you’ll find many…
July 16, 2021 | 1 min read
Tell, don’t sell, they say. Nobody likes a hard sell, but pitch it like a story and you’ll find many takers. Don’t believe us? Watch any TV commercial, especially in the festive season. You’ll find a sales pitch, dressed up like an emotional story, grabbing you by the heartstrings and sending you scurrying to a nearby store.
It doesn’t have to be a product. Even an idea or your vision for your company is best conveyed to your listeners, be they investors or laypersons, through an evocative tale. Powerful Storytelling will give you the tools to craft your story to change your listeners’ perspective, encourage innovative thinking and create an emotional bond.