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Anoushka Pant
Market segmentation is a very important part of a successful marketing strategy. It’s how you use the different types of…
Anoushka Pant
It was way back in 1969 when marketing virtuoso Jack Trout came up with the term ‘brand positioning’. A few…
Anoushka Pant
Businesses, being uncertain, need solutions that can help them navigate rough tides. This calls for answers that involve integration strategy…
Anoushka Pant
Do you like Pepsi better than Coke? It could be the sweet aftertaste of Pepsi that gets you every time,…
Anoushka Pant
No matter what your business is, whether you are an owner of a large IT firm or a solopreneur just…
Anoushka Pant
When marketing a product or service, it’s incredibly important for it to be positioned in a manner that’s strategically beneficial…
Inside: the science of trust, how to build trust online, the importance of vulnerability, and what’s the one thing that…
In Episode 5, our guests recount their experiences of the Iranian Revolution, the 2008 global financial crisis, 9/11 and personal…
In Episode 4, we explore everything there is to know about mentorship, from its origins in a famous Greek epic…
In Episode 3 of Habits Matter—The Home Office: is social distancing lifting stigmas about the way we work? How do…
Episode 2 of our podcast features conversations on the central character of our lives at work: bosses! What makes them good? What makes them bad? Inside: the Pygmalion Effect, the downfall of great organizations, and where’s the picture-perfect boss I need and deserve?
Your early work life seems mysterious...but is it? The first episode of our podcast is all about the most important part of your career—you. Inside: a discussion on self-awareness; the sunk-cost phenomenon; and other people’s secrets.