1 (3)
Types Of Market Segmentation With Examples

Anoushka Pant

Market segmentation is a very important part of a successful marketing strategy. It’s how you use the different types of…

6 (1)
How To Create A Brand Positioning Strategy

Anoushka Pant

It was way back in 1969 when marketing virtuoso Jack Trout came up with the term ‘brand positioning’. A few…

5 (1)
Integration Strategy: Definition, Meaning And Examples

Anoushka Pant

Businesses, being uncertain, need solutions that can help them navigate rough tides. This calls for answers that involve integration strategy…

4 (1)
Integrated Marketing Communications: Meaning, Importance, Benefits Examples

Anoushka Pant

Do you like Pepsi better than Coke? It could be the sweet aftertaste of Pepsi that gets you every time,…

3 (1)
Market Penetration Strategy: Meaning, Examples And Importance

Anoushka Pant

No matter what your business is, whether you are an owner of a large IT firm or a solopreneur just…

2 (1)
Product Positioning Strategy: Definition, Examples And Types

Anoushka Pant

When marketing a product or service, it’s incredibly important for it to be positioned in a manner that’s strategically beneficial…

Product Positioning Meaning
Product Positioning: Meaning, Examples, Importance And Steps

Anoushka Pant

Making a product popular among the consumers of a market is necessary for a successful business. Businesses often struggle to…

Consumer loyalty
What Is Customer Loyalty and How to Build It

Anoushka Pant

Customer loyalty can be defined as the inclination of a past customer to continue to do business with an organization…

Skill of demonstration in micro teaching
Micro Teaching Skill Of Demonstration

Anoushka Pant

Micro teaching is a process employed for the improvement and development of a particular teaching skill. Micro teaching, as a…

Skill of introducing a lesson
Micro Teaching Skill Of Introduction

Anoushka Pant

Picture yourself as you are right now: reading an article, trying to expand your knowledge. It’s likely that you wouldn’t…

Micro teaching meaning
What Is Micro-Teaching

Anoushka Pant

There are many different practices and techniques when it comes to teaching. Teaching isn’t an easy process. It requires different…

Lean startup model
What Is The Lean Startup Methodology?

Anoushka Pant

Are you an entrepreneur? Have you ever conducted any of the below-mentioned five activities? Wrote a business plan to improve…